SiteJar · 2026 01 / 10
A tailored proposal · Local SEO · Melbourne

Proposal for
Lead Commercial
Cleaning.

Built from Lead's live Google rankings and Melbourne search data — not a template.

For Josh & Richard
Prepared by Andres Guevara
Date May 2026
team@sitejar.com.au
The problem 02 / 10

Website search
is shrinking.

Over the past year Google has quietly pushed its Map Pack — the Google Business Profiles with reviews and a phone number — above the old website results.

Google does this to put real local businesses in front of people first. For a cleaning company in Melbourne, the traffic no longer flows to a website. It flows to the Map Pack, exactly like the search on the right.

0% Visit a local business within 24 hours of searching.
~0% Of "near me" clicks land in the Map Pack, not on blue website links.
Top3 Listings take the lion's share. Almost nothing scrolls past.
Google · commercial cleaning melbourne
Google search results showing the Map Pack above website links
The Map Pack — Google Business Profiles — served above any website result, with phone numbers and reviews built in.
For Josh & Richard
The problem · cont. 03 / 10
Google AI Mode showing Map Pack listings

And now,
AI too.

Google is pushing AI Mode hard — answering searches with a generated summary instead of a list of links. But even there, it leans on the same Map Pack.

It pulls the verified local profiles it trusts most: real address, real phone, real reviews. That is the one part of search a competitor cannot fake with spam blogs or AI-written content — which is exactly why Google keeps surfacing it.

For Josh & Richard
Where you stand 04 / 10

Currently
invisible.

A 7×7 grid of search points across south-east Melbourne. At every single one, Lead sits outside the top 20. Nobody searching nearby finds the business today.

0+

Out of all 49 grid points — every single one.

Local rank heat map · "commercial cleaning"
Local rank heat map showing Lead Commercial Cleaning outside top 20 at every grid point
For Josh & Richard
The solution 05 / 10

Own the
top three.

The fix isn't more website content. It's getting the Google Business Profile into the top three of the Map Pack for the searches that matter across Melbourne's south-east.

That's where the clicks go. Win those three spots and the bigger portion of the pie is yours. The website still earns its keep — it's what people land on when they tap through from the profile to check you out and book.

For Josh & Richard
Scope of work 06 / 10

Eight workstreams, every month.

Everything we do for you, every month. Get found first, then turn every enquiry into a booked job.

01
Profile optimisation
Categories, service areas, photos and hours set up to rank.
02
Google Business posts
Two posts a week, every week, so the profile stays active and Google keeps ranking it.
03
Citation building
Name, address and phone listed correctly across the directories Google trusts.
04
Review management
Happy clients prompted for a Google review, and every review you get replied to.
05
Tracked phone number
A forwarding number so calls from search are measured.
06
Monthly reporting
One PDF on the 1st with rankings, calls and work done.
07
Missed-call text-back
Miss a call and the caller gets an instant text, so the lead never goes cold.
08
Instant form reply
Every website enquiry gets an automatic reply in seconds, before they call a competitor.
For Josh & Richard
What you'll see each month 07 / 10

One PDF,
on the 1st.

No fluff, no padded vanity metrics. A five-minute read, delivered to your inbox the same day every month.

It ends with your growth roadmap — where we are and what's next — so you always know the plan. Direct line to Andres, no account manager.

Local SEO Performance
Report · Issue 04
  • 01Rank heat mapP. 02
  • 02Calls trackedP. 04
  • 03Calls savedP. 06
  • 04Reviews collectedP. 08
  • 05Work completedP. 10
  • 06Growth roadmapP. 12
For Josh & Richard
Pricing & terms 08 / 10

A flat
monthly fee.

$2,500
Per month + GST

The profile, tracked number, citations and pages stay with you if you ever stop. No lock-in.

All eight workstreams, run continuously, no add-ons.
Included
Website hosting, plugin maintenance, and up to 2 hours of site changes every month.
Term
No lock-in contract. 4-month minimum (the guarantee window), then month-to-month — 30 days' notice to end.
Setup
No separate setup fee. Month one covers the audit and rebuild.
Ad spend
None. Organic only, no Google Ads inside the scope.
The exit
The profile, tracked number, citations and pages you walk with.
For Josh & Richard
The guarantee 09 / 10
My promise to you

Results in four months
— or I work free.

If you don't see results in the first four months, I keep working at no charge until you do. No conditions, no fine print. That's my guarantee.

What counts Climbing the Map Pack and more tracked calls from search — measured, not guessed.
Accountability Monthly report, direct line to me, the target agreed up front. You hold me to it.
The guarantee No results or improvement by month four — I keep working at no charge until you see them.
Andres Guevara Founder · SiteJar
For Josh & Richard
Next step 10 / 10
A custom growth & automation proposal · Lead Commercial Cleaning

Just reply to
this email.

  • Your Google profile driven into the top three of the Map Pack
  • Eight workstreams run every month — missed-call text-back and instant form reply so no lead is wasted
  • Clear goals set up front and trackable metrics, so you can keep me accountable
  • One plain report on the 1st — nothing hidden, all work shown — plus your website still closing the leads

The next step is simple: reply to this email. If it's a yes, we'll set up a short call to lock the targets and start.

Prepared by Andres Guevara · team@sitejar.com.au
Yes.
Reply to this email and we'll book a 30-minute call to set the targets and start.
Questions.
Reply with anything you want clearer — happy to cover it on a call or in writing.
Not now.
A no is fine too. Reply either way so we both know where we stand.
For Josh & Richard